One of a three-person global data team supporting 18 businesses across the group. Lead day-to-day reporting functions and single-handedly maintain the majority of dashboarding across finance, operations, and marketing, with hands-on involvement across the full data stack — from warehouse and pipelines through to end-user dashboards that underpin strategic decision-making.
- Platform: Contributing to the maintenance and development of the group's centralised data warehouse and Streamlit dashboard reporting solution, syncing data from multiple NetSuite instances, Shopify, and Google.
- AI: Working AI-assisted daily, using agentic coding tools and prompt engineering to accelerate the build-out of reports, dashboards, and analyses while maintaining rigorous review and quality standards; integrated AI into automated workflows for sentiment analysis of customer feedback.
- Analytics: Applying strong analytical and strategic thinking to workstreams including customer lifetime value and acquisition cost modelling, discount dependency analysis, pricing and shipping margin analysis, and vendor spend reporting — navigating ambiguity and converting changing business requirements into effective plans and solutions.
- Machine Learning: Built a gradient boosting model predicting customer loyalty from first-order baskets, scoring new customers so marketing can target likely repeat buyers; validated with ROC/PR AUC and cross-validation.
- Automation: Building and maintaining automated data pipelines and reporting workflows using Python and SQL.
- Communication: Communicating technical analysis and model results to teams across finance, operations, and marketing in clear, concise presentations, and training teams across the group to use the dashboards themselves.